Buy Basic Attention Token (BAT)

Basic Attention Token (BAT) is a cryptocurrency primarily used within the Brave browser and is designed to transform the world of digital advertising. Brave is a privacy-focused web browser that blocks ads and trackers by default. BAT’s goal is to enable users, advertisers, and content publishers to profit from online advertising.

According to BAT, the disadvantages of traditional online advertising systems are privacy issues, inefficient targeting, and user irritation. BAT offers an alternative by rewarding users for viewing ads. Instead of blocking unwanted ads, users are given the choice to view ads in exchange for BAT tokens. This not only increases user engagement, but also provides better targeting for advertisers and publishers.

Developed by Brave Software, the Brave browser is fully open source and designed to be faster and more secure than traditional browsers like Google Chrome and Mozilla Firefox. By default, the Brave browser blocks unwanted ads and trackers, significantly speeding up web page load times. Users can opt to view Brave Ads, which respect their privacy and reward them with BAT tokens.

Advertisers using Brave Ads pay in BAT to show their ads. Because these ads are only shown to users who have consented to them, click-through rates (CTR) are much higher than traditional advertising. According to data from Brave Software, the average CTR for Brave Ads is around 8%, significantly higher than the average of 2%.

Users can use the earned BAT tokens to reward content creators through tips or micropayments. Content publishers such as websites and video platforms can sign up with Brave to receive BAT as an additional source of revenue on top of traditional advertising revenue. This creates a sustainable and profitable ecosystem where everyone benefits from using BAT and the Brave browser.

Another advantage of BAT is its transparency and control by recording all transactions on the Ethereum blockchain, ensuring maximum transparency and security.

Who founded Basic Attention Token?

Basic Attention Token was founded by Brendan Eich, also the creator of the JavaScript programming language and co-founder of the Firefox web browser. Eich founded Brave Software with the goal of creating a fairer and safer internet. The Brave Software team consists of experienced developers and tech industry professionals who work together to further develop and improve the Brave browser and the BAT ecosystem. The company is based in the United States and has received investments from major venture capital firms such as Peter Thiel’s Founders Fund.

BAT has several applications that benefit both end users and developers. Some key features include:

• Earning rewards from ads: Users can earn BAT tokens by watching ads in the Brave browser.
• Support for content creators: Users can use BAT to tip and make micropayments to their favorite content creators.
• Publisher revenue: Websites and other content publishers can receive BAT as an alternative source of revenue alongside traditional advertising.
• Transparent transactions: All BAT transactions are recorded on the Ethereum blockchain, ensuring transparency and security.
• Privacy protection: Users can watch ads without sacrificing their privacy, thanks to the Brave browser's built-in privacy features.

Basic Attention Token runs within an ecosystem built on the Ethereum blockchain. Within the same ecosystem, you will also find the Brave browser and other products developed by the Basic Attention Token team.

All transactions via BAT are processed on the Ethereum blockchain. Ethereum enables developers to create and deploy cryptocurrencies and applications. This provides a reliable and secure foundation for BAT.

Brave browser

The Brave browser is the platform on which BAT operates. This browser blocks unwanted ads and trackers by default, which significantly speeds up the loading time of web pages. Users can opt into the Brave Rewards program, which allows them to earn BAT tokens by viewing opt-in ads. These ads are delivered by trusted partners and are designed to respect the user's privacy.

Brave Ads

Brave Ads is Brave’s advertising platform that rewards users with BAT for viewing ads. Advertisers pay in BAT to serve their ads through Brave Ads. Because users choose to view these ads, click-through rates (CTR) are higher than traditional advertising making Brave Ads an attractive channel for advertisers.

Brave Micropayments Ledger

To track the movement of BAT, Brave uses the Brave Micropayments Ledger. This system records all transactions with BAT, including rewards for users and payments to content creators. The ledger uses smart contracts to process payments automatically and transparently.

Zero-knowledge proofs

Brave is exploring the use of zero-knowledge proofs to protect user and advertiser privacy. This technology allows users to protect their identity and data during transactions, while advertisers can verify that their ads are being viewed by real people.

Basic Attention Token distinguishes itself from other crypto and blockchain projects through several unique properties and features:

• Privacy-focused advertising: BAT and the Brave browser ensure that ads are only shown to users who have given explicit consent. This protects user privacy.
• Higher engagement: Users who view ads receive BAT tokens as a reward. This leads to a higher level of engagement and attention to ads.
• Fair reward system: BAT offers a fairer distribution of advertising revenue by rewarding both users and content creators, unlike traditional advertising models.
• Transparent transactions: All BAT transactions are recorded on the Ethereum blockchain, ensuring a high degree of transparency and security.
• Faster browser: The Brave browser loads web pages significantly faster by blocking unwanted ads and trackers by default, providing a better user experience.

Purchase Basic Attention Token on Bitvavo, a platform available and suitable for both beginners and experienced traders. Follow these steps to buy BAT tokens via our website or app:

1. Log in to your Bitvavo account or create a new account.
2. Add funds to your account by clicking "Deposit".
3. Go to the Basic Attention Token (BAT) purchase page.
4. Enter the amount in euros you want to spend or the number of BAT tokens you wish to purchase and click "Buy".

After purchase, your BAT tokens are added directly to your Bitvavo account, where you can easily manage and trade them. Selling BAT coins is just as easy, allowing you to quickly respond to market changes.

You can safely store your BAT tokens in your Bitvavo account. Bitvavo keeps the majority of assets in cold storage, which means they are kept offline for extra security. For extra protection of your account, we recommend enabling two-factor authentication (2FA).

Many software and hardware wallets support BAT. After purchase, you can easily transfer your BAT tokens to an external wallet by linking the wallet address to your Bitvavo account. This gives you full control over your cryptocurrencies and increases the security of your digital assets.